The BTC Day Event — A Summary
The btc.day event ran from April 6 to April 10, 2026. It was organized by Block Inc, the fintech company founded by Jack Dorsey (co-founder of Twitter/X). The promotion promised to give away $1,000,000 worth of Bitcoin to users through three of Block's products: Cash App, Square, and Bitkey.
When Jack Dorsey tweeted about btc.day on April 6, the announcement went viral globally — including massively in India, where Bitcoin interest is extremely high. However, as details emerged, it became clear that the promotion was primarily designed for users in the United States and United Kingdom. Cash App, the primary distribution method, is not available in India.
By April 10, 2026, the event had concluded. It was essentially a marketing campaign to drive adoption of Block's products — particularly Bitkey, their new self-custody hardware wallet — rather than a universal free Bitcoin giveaway.
Why Indian Users Couldn't Claim
- Cash App is US/UK only — The primary method to earn free BTC was buying Bitcoin on Cash App. Cash App does not operate in India and has no Indian rupee support.
- Square merchants are not in India — Spending Bitcoin at Square merchants was the second method. Square's merchant network is almost entirely in the US and UK.
- Bitkey ships globally, but bonuses were limited — While Bitkey hardware wallets ship worldwide, the bonus BTC rewards for setup were tied to completing verification via Cash App.
What Is Block Inc and Why Did They Do This?
Block Inc (formerly Square Inc) is a US-based financial technology company. Jack Dorsey, who also co-founded Twitter, is the CEO. Block owns:
- Cash App — A peer-to-peer payment app with 50M+ users in the US and UK that supports buying and selling Bitcoin
- Square — A point-of-sale platform for small businesses
- Bitkey — A self-custody Bitcoin hardware wallet launched in 2023, designed to make holding your own Bitcoin keys easy
- TBD — A decentralized Web5 project building on Bitcoin
The btc.day promotion was primarily a marketing event to drive awareness for Bitkey. By offering free Bitcoin as an incentive, Block aimed to get millions of new users to set up self-custody wallets — moving people away from keeping Bitcoin on exchanges and toward owning their own keys.
What Can Indian Crypto Users Do Instead?
Since the btc.day giveaway didn't serve Indian users, here are real alternatives to grow your Bitcoin knowledge and holdings safely in India:
Buy Bitcoin in India
Indian exchanges like WazirX, CoinDCX, and ZebPay let you buy Bitcoin with UPI, IMPS, or bank transfer. You can start with as little as ₹100.
India buying guide →Learn Bitcoin Free
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