What is btc.day? Block's $1 Million Bitcoin Giveaway Explained
The btc.day giveaway is one of the most significant events in the cryptocurrency space in 2026. Organized by Block Inc, the fintech company founded by Jack Dorsey (co-founder of Twitter), this promotion aims to distribute $1,000,000 worth of Bitcoin to users completely free of charge. Running from April 6 to April 10, 2026, the btc.day giveaway is designed to encourage Bitcoin adoption and introduce millions of people to the world of decentralized finance.
Block Inc is the parent company behind some of the most recognizable financial technology products in the world. Cash App, their peer-to-peer payment platform, has over 50 million monthly active users and has been a major on-ramp for Bitcoin purchases in the United States and United Kingdom. Square, their point-of-sale system, powers millions of small businesses worldwide and now supports Bitcoin payments. And Bitkey, their newest product, is a self-custody hardware wallet designed to make storing Bitcoin safely accessible to everyone — not just crypto experts.
Jack Dorsey has been one of the most vocal advocates for Bitcoin in Silicon Valley. He has stated publicly that Bitcoin is "the native currency of the internet" and has committed Block Inc to building tools that make earning, spending, and saving Bitcoin easier for ordinary people. The btc.day promotion is a direct extension of this mission. By giving away free satoshis (the smallest unit of Bitcoin), Block hopes to lower the barrier to entry for new users who may have heard about cryptocurrency but haven't yet taken the leap to buy or own any.
The giveaway works through three distinct pathways: purchasing Bitcoin through Cash App, spending Bitcoin at Square merchants, or setting up a Bitkey wallet. Each method rewards participants with bonus Bitcoin on top of their activity. Importantly, you don't need to invest large amounts — even a small Bitcoin purchase on Cash App can qualify you for the free BTC reward. The promotion runs on a first-come, first-served basis and will end either on April 10, 2026, or when the $1 million pool is fully distributed — whichever comes first. To learn more about what Bitcoin is and how it works, check out our free education section.